Overview
Bark Boulevard is a dog care center located in El Cajon. With a prominent name among the El Cajon community Bark Boulevard offers an array of pet services such as grooming, training, and sheltering. Since their creation in 2012 they have operated with out an established brand.
Problem
A brand needed to be built around Bark Boulevard that referenced their line of work, while resembling the historic aesthetic of El Cajon. The brands look and feel needed to appeal to devoted dog owners with an eye for a clean design. The Bark Boulevard brand must be flexible enough to be applied to stationary, packaging, and pet merchandise.
Solution
Bark Boulevard customers are not only enthralled by the care their pets receive, but also by the professionalism that is emitted from their branding. A logo that makes it apparent of Bark Boulevards relationship with dogs was made, while incorporating the simple and timeless aesthetic that El Cajon businesses are known for. The German Short Haired pointer was chosen as the focal point of the logo because of the breeds bold, cooperative, intelligent, affectionate, and trainable nature that reflects the values of Bark Boulevard. The stationary set is elegant and contemporary with the emphasis being on the confident posed dog. Flyers were created for future clients that lists some of the most popular services offered with a clean layout. Branding was also applied to dog food packaging and water bowls. Hand shaped water bowls with select color palettes were created as gifts for loyal customers to take home, while acting as a form of marketing outside the business and inside their homes. The packaging has a custom texture that resembles dog fur, but with an illustrative twist, and a sticker tag that shows the product inside and its ingredients.
