Overview
ourCaste is an apparel company based out of Newport Beach, California. The Brand was founded by a group of friends and has been built on their passion for design, typography, and photography. The young brand prioritizes good design above all else and is always looking for ways to set themselves apart from their competition.
Problem
ourCaste has a true passion for design, but does not produce a printed look book for their new lines. By not utilizing a printed format they lose incentive with new customers to buy their products. Including a hardbound printed look book, with certain purchases, new and loyal customer are more willing to purchase ourCaste products.
Solution
ourCaste is inclusive, but its target demographic are with those who enjoy surfing, the outdoors, and design. To cater to this broad demographic a hard cover book was created to add further incentive to a consumers purchase that showcases, not only the products, but also the clothing in context at a remote location and on models who mimic the the target audience. The entire book is based off of a complex grid system which allows for a more dynamic layout. ourCaste creates elegant and thought provoking poster series called “messages” that they showcase and sell around California. By including a select series within the layout the customer is receiving a smaller version of a very sought after collection.
