Overview
FCD is a hospitality and commercial real estate firm based in Southern California. Richard Heyman and Grant King founded FCD in 2009 and have been creating high concept destinations, including hotels, luxury condominiums and residences, business spaces, and entertainment venues. The company is currently focusing its efforts towards organic adaptive reuse of historic properties.
Problem
For seven years Five Chair Development has been operating under a dated logo and website that simply did not represent the firm’s skills or values. the priority for the new logo is not only to have a clean and modern aesthetic, but also appeal to future property investors. Potential investors need to be able to view previous projects that the firm has established. The website must also be easy to navigate and showcase FCD’s project as best as possible.
Solution
A logo that represents growth and simplicity was produced that is more inline with goals of the firm. Branded stationary that highlights some of FCD’s most impressive builds was created for brand promotion and to attract new business through imagery. The website created is a simple scroll through that highlights FCD’s biggest and best projects. The location, size, date of completion, and description of the process was added so viewers could have a more in-depth look into the project.
